Ea Trademarks Ea Sports Fc As It Mulls Ditching Fifa Licence
Polygon (via VGC) spotted the trademark filing on the websites of the United Kingdom Intellectual Property Office and the European Union Intellectual Property Office. Last week, EA announced it was currently “exploring the idea of renaming” the long-running and mega-popular franchise. “This means we’re reviewing our naming rights agreement with FIFA,” EA Sports boss Cam Weber said, “which is separate from all our other official partnerships and licenses across the football world....